Company Profile

Global Profile

Global presence, localized focus. With our access, exposure and experience to a plethora of markets, commodities and geographies, SHABRO, is suitably placed to realize its vision of becoming a global conglomerate in the Metallurgical Sector. Shabro having offices in Singapore under the only subsidiary SIPL is effectively able to outreach customers globally with prompt customer service and long-term relationship development.

With our expertise, knowledge, infrastructure, and global and local connections – we stand with our customers 24*7. Our long-standing presence in both steel manufacturing and trading for last 7 decades has made us form exclusive relationships with all the channel partners across the supply chain from institutional end-users, banking institutions, Shipping Lines, CHAs at all major ports, and Transport / Logistics providers, etc. Having a Pan India presence, we can effectively cater to any buyer and customer within 24 hours, through on field staff.


about company

company profile

Driven by the philosophy of CREATING VALUE, we facilitate and endeavor to build a strong network of buyer-supplier relationships for associated stakeholders across the commodity supply chain, in the international and domestic steel sector.

SHABRO started its activities in 1994, as a leading trading company in the domestic and international markets in the metallurgical field. Today, SHABRO is, dealing with a multitude of commodities across all segments of the steel sector- from raw materials to, semis and finished steel products.

Headquartered in New Delhi, India, the company has a pan-India presence. Expanding its reach, SMPL has its wholly-owned subsidiary in Singapore “SIPL” and has representative team members in Shanghai and Honk Kong (China), Houston (USA), Bangkok (Thailand), Jakarta (Indonesia) and Manila (Philippines), In India, SHABRO is empanelled and is the preferred channel partner for established and leading steel producers in the steel industry. In the overseas markets, we have long-term cooperation arrangements with reputed corporate houses for both sourcing and supply of raw materials and steel products.

Company Timeline


Beginning of Steel Era in Sharda Family – trading activities begin in central India by family forefathers 


One of the largest Steel Re-rolling Mills in Central India, Nagpur set up by Sharda Family.


Mr. Vijay Sharda, is co-promoter in Raipur Alloys Steel Limited – EAF based steel producer at Raipur.


Birth of Shabro Metallic Pvt Ltd. New Delhi- trading company incorporated by Mr. Sharda for domestic and international trading of steel products and raw materials.


Beginning of ferrous scrap imports by Shabro from across the globe.


Shabro concludes import of first BULK vessel of scrap and export of iron ore begins.


Establishment of Chennai Office


Technology Transfer Division set up for providing technological and equipment sourcing support to steel industry in India.


Shabro achieves benchmark, 9 million ton iron ore export to China and maintained volumes of 8 – 10 MT during 2009-2013.


Incorporation of SMPL’s wholly owned subsidiary in Singapore – Shabro International Pte Ltd.


Shabro is part of consortium which establishes Blast Furnace in India for a major Indian steel producer at Goa 


First import of Met Coke


First import of Manganese ore in bulk


Bulk Steel imports for India and South Asia commenced


Export of Steel products in bulk – Shabro product portfolio and geographies gets diversified


 First ever Export of 0.5MT Iron ore pellets, from India, commissioned through Shabro to Turkey


Shabro adds two verticals –commences export of steel products from Middle East and starts import of Stainless Steel and non-ferrous scrap from Japan, Korea, Indonesia, Turkey, USA and EU.


Domestic Trading in ferrous scrap is a new business vertical